About Encore Essentials?
Encore Essentials is a UK-based music and entertainment marketing agency supporting artists, bands, theatre productions, touring shows, promoters, festivals and live events.
But Encore wasn’t created by marketers looking for an industry to specialise in. It grew from more than a decade of working within the creative and live entertainment industries themselves.
From websites, SEO and digital advertising to graphic design, content creation and touring support, our work combines specialist marketing knowledge with a genuine understanding of how the entertainment industry operates.
We understand that behind every campaign is a real show, artist or business — with tickets to sell, audiences to reach, venues to work with, deadlines to meet and a reputation to protect.
That’s why our approach has always been personal, practical and built around long-term relationships rather than one-size-fits-all marketing packages.
The span of our work has taken us around the globe.
Encore Essentials began in 2014 as Goude Designs, initially providing creative and graphic design support to businesses, artists and events.
Over the years, both the business and our experience within the entertainment industry continued to grow. What started with design developed into websites, digital marketing, SEO, paid advertising, content creation and eventually a much broader range of support for artists, shows and entertainment businesses.
At the same time, our work within live entertainment took us beyond the screen and into venues, theatres, festivals and touring productions across the UK and internationally.
That combination shaped what Encore Essentials is today.
We understand the digital journey that happens before somebody buys a ticket, but we also understand what happens after the audience arrives at the venue. We understand promoters, production teams, touring schedules, merchandise, advancing, show days and the pressures involved in taking a production on the road.
Today, Encore Essentials brings those two worlds together — providing specialist marketing, creative and touring support designed specifically around the people and businesses that make live entertainment happen.
I founded what would eventually become Encore Essentials in 2014, originally as a creative design business. Since then, both my career and the business have developed alongside the entertainment industry.
Away from Encore, I’ve spent years working professionally within live entertainment across touring, production and technical roles. That experience has taken me into theatres, festivals, venues and touring productions in the UK and internationally, working alongside artists, promoters, production teams and crews.
That experience fundamentally shapes the way I run Encore Essentials.
When a client tells us they’re struggling to sell a particular venue, planning a tour, dealing with a tight show-day schedule or trying to build an audience around a production, those aren’t abstract marketing problems to me. They’re situations I understand from actually working within the industry.
I built Encore to combine those two areas of experience — creative and digital marketing expertise with a practical understanding of live entertainment.
The aim is simple: to give artists, shows and entertainment businesses access to knowledgeable, honest support from people who genuinely understand the world they’re working in.
junior goude, founder
We enjoy working with new artists, shows and touring productions to find their sweet spot within the industry.
We have retained most of clients from the very begining, over ten years ago!
I built Encore Essentials because I wanted artists, shows and entertainment businesses to have access to people who understand both the marketing and the reality of working in this industry.
Built From Real Industry Experience
Touring & Live Production.
Hands-on experience working within professional touring productions, venues and live entertainment environments.
UK and International
Experience supporting productions and campaigns across the UK and internationally.
Marketing & Digital
More than a decade of experience spanning websites, SEO, digital advertising, creative design and online audience development.
Both sides of the curtain
Understanding the journey from digital discovery and ticket purchase through to the practical realities of delivering a live show.
Relationships, not transactions.
We believe the best marketing relationships are built over time.
Many of the businesses and people we’ve supported have worked with us across multiple projects, campaigns and stages of their growth. That continuity allows us to understand not only their marketing, but their audience, brand, workflow and long-term objectives.
We’re not interested in disappearing after a website launches or a campaign ends. Where it makes sense, we want to become a trusted extension of the team — somebody you can call when there’s a new tour, a difficult sales period, a website problem or simply an idea you want to explore.
13+ Years Entertainment Experience
UK & International Experience
Artists • Shows • Promoters • Events
Digital • Creative • Touring
Want to work with us?
It all starts with hello...
Every relationship at Encore starts in exactly the same way — with a conversation.
No hard sell. No obligation. No pre-written marketing package we’re trying to squeeze your business into.
We want to understand what you’re creating, where you are now, where you’d like to take it and what’s currently getting in the way.
Whether you’re preparing a national tour, trying to sell more tickets, building an artist brand, improving your website or simply looking for somebody who understands the entertainment industry to bounce ideas around with, we’d love to hear what you’re working on.