WEBSITE MANAGEMENT • SUPPORT • GROWTH
Website Management for Artists, Shows & Entertainment Businesses
The best websites develop over months and years. They aren’t published and forgotten.
Encore Essentials provides ongoing website management for artists, bands, theatre productions, touring shows, promoters, venues and entertainment businesses across the UK.
From updating tour dates and building new campaign pages to WordPress maintenance, security, performance, SEO and ongoing development, we take responsibility for keeping your website current, reliable and working towards your wider business goals.
You focus on the show. We’ll look after what happens online.
WordPress
WooCommerce
SEO & GEO
Content Updates
Plugin Management
Technical Support
Arrange a call about website management.
Alternativley, please give us a call or WhatsApp us on +447733 830956, Wednesday – Sunday 10am until 8pm
All of our consultations are completely obligation free, we don’t believe in a hard sale, we believe in building authetic, realistic relationships built on trust and honesty.
Website Maintenance Keeps It Running.
Website Management Moves It Forward.
Website maintenance and website management aren’t quite the same thing.
Maintenance covers the technical work required to keep a website healthy — updates, backups, security checks, monitoring and fixing problems when something stops working.
Website management goes further.
It means continuing to develop the website as your artist, production or business changes: updating content, adding new tour dates, creating landing pages, improving SEO, monitoring performance and making sure the website continues doing the job it was built to do.
Encore combines both.
We keep the technical foundations healthy while continuing to improve the website as a working part of your marketing.
Everything Needed to Keep Your Website Working
Content & Page Updates
Send us the change and we’ll take care of it — tour dates, new artists, images, copy, show information, team members, ticket links and other everyday website updates.
WordPress & Plugin Management
Core, theme and plugin updates managed carefully to help keep your WordPress website stable and secure.
Security & Backups
Ongoing monitoring, backups and preventative maintenance designed to reduce the risk of downtime, malware and avoidable technical problems.
Performance & Page Speed
Monitoring website performance, mobile experience and technical issues that could make the site slower or harder for audiences to use.
SEO & Search Visibility
Continued optimisation of pages, metadata, internal linking, content and technical SEO to help the website become more visible over time.
New Pages & Landing Pages
Tour announcement? New event? New artist? New campaign? We can develop additional pages as the website grows.
Woocommerce & eCommerce
Ongoing monitoring, backups and preventative maintenance designed to reduce the risk of downtime, malware and avoidable technical problems.
Analytics & Monitoring
Google Analytics, Search Console and website-performance data used to identify problems and opportunities rather than waiting for somebody to notice something has gone wrong.
Websites in Entertainment don't stand still.
Entertainment websites change constantly.
A theatre production announces another date. An artist releases new music. A promoter launches another event. A venue needs its listings updating. A tour sells out one night and adds another.
Those changes don’t always justify employing somebody internally to manage a website — but they still need doing quickly and correctly.
Encore Essentials gives artists and entertainment businesses access to an ongoing digital resource that already understands the industry.
Tour Announced
New dates, ticket links and promotional assets added.
Show Sells Out
Website updated and alternative dates promoted.
New Artist Joins
Roster page, biography, imagery and booking information added.
Campaign Launches
Landing page, tracking and supporting website assets created.
Website Management Across Live Entertainment
Artists & Bands
Keep releases, biographies, music, live dates, merchandise and booking information current without having to manage WordPress yourself.
Theatre & Touring Productions
Manage tour dates, venues, ticket links, promotional content and changing production information throughout a tour.
Promoters & Production Companies
Ongoing management across event pages, show portfolios and ticketing journeys.
Venues
Keep releases, biographies, music, live dates, merchandise and booking information current without having to manage WordPress yourself.
Festivals & Events
Manage line-ups, announcements, schedules, ticket information, FAQs and changing event content.
Entertainment Agencies
Maintain artist rosters, client information, news and digital assets across a constantly changing portfolio.
Already have a website?
We can take it from here!
You don’t need to have originally built your website with Encore Essentials to use our website management service.
We can review an existing website, understand how it has been built and identify any immediate technical or maintenance issues before discussing ongoing management.
Where the website is already in good condition, we can simply take responsibility for its ongoing upkeep and development.
If there are larger problems with the platform, structure or security, we’ll explain those clearly before recommending any additional work.
WordPress Website Management
WordPress is an incredibly flexible platform, but that flexibility means the website needs ongoing attention.
Themes, plugins, PHP versions, integrations and WordPress itself continue changing after launch. Updates can improve security and performance, but they can occasionally create conflicts too.
Encore can manage the ongoing technical health of WordPress and WooCommerce websites while also handling the day-to-day content and development work needed to keep them useful.
Our management support can include:
- WordPress core updates
- Plugin and theme updates
- WooCommerce updates
- Backups
- Security monitoring
- Performance optimisation
- Content changes
- Technical troubleshooting
Website Management That Supports Search Visibility
We also consider how clearly websites communicate information to emerging AI-powered search systems, including entity clarity, structured content and consistent information across important pages.
Website maintenance and SEO are increasingly connected.
Broken links, slow pages, outdated content, technical errors and poor mobile performance can all reduce the quality of a website for both audiences and search engines.
As part of ongoing management, Encore can identify and address many of these problems while making sure new pages and updates follow strong SEO foundations.
For businesses looking to actively grow organic visibility through keyword research, content development, authority building and ongoing search strategy, our dedicated SEO & Search Visibility service can be added alongside website management.
How Website Management With Encore Works
01
Website Review
We review the existing website, platform, plugins, structure, performance and any immediate issues.
02
Onboarding
Access, backups, analytics and monitoring are put in place so we understand the website properly before making changes.
03
Maintain
Routine updates, checks and technical management keep the website healthy.
04
Update
You send us content changes, new dates, products, imagery or other requests as the business evolves.
05
Improve
We identify opportunities to improve performance, user experience and search foundations over time.
06
Report
Where appropriate, we’ll keep you updated on what has been completed and anything we recommend addressing next.
Website Management In Practice.
Headstock Music Weekends
Website Management • Development • SEO • WooCommerce
Our work with Headstock Music Weekends didn’t end when the website went live.
Over an ongoing relationship spanning more than two years, Encore has continued developing the website alongside the business — updating content, improving functionality, strengthening organic search and supporting a growing portfolio of music weekends and events.
The Results are in...
Active Web Users
- 78.6%
New Customers
- 80.2%
Organic Search
- 257.3%
Event Ticket Sales
- 206.3%
Google Analytics and search performance comparing the most recent 12-month period with the previous 12 months.
Website Management FAQs
What is website management?
Website management is the ongoing work required to keep a website technically healthy, accurate and useful after it has launched. It can include WordPress updates, backups, security monitoring, content changes, page updates, performance improvements, technical support and ongoing development.
What's the difference between website maintenance and website management?
Website maintenance focuses mainly on keeping the technical platform healthy through updates, backups and security checks. Website management goes further by including content changes, new pages, performance improvements and ongoing development as the business changes. Encore’s management service combines both areas.
Can Encore manage a website you didn't build?
Yes. We can review an existing website before taking over ongoing management. If we identify technical or structural problems that need resolving first, we’ll explain those before any management agreement begins.
Do you manage WordPress websites?
Yes. Encore provides ongoing management for WordPress websites, including plugin and theme updates, content changes, technical troubleshooting, performance monitoring and ongoing development.
Can you manage WooCommerce websites?
Yes. We can support WordPress websites using WooCommerce, including products, content, website functionality and ongoing technical maintenance depending on the requirements of the store.
Can you update tour dates and event information?
Yes. Updating dates, venues, ticket links and event information is particularly common for the artists, theatre productions, promoters and live entertainment businesses we support.
Does website management include SEO?
Website management includes maintaining strong SEO foundations and can cover on-page and technical improvements associated with website changes. Businesses looking for ongoing keyword research, content strategy and active organic growth can combine website management with Encore’s dedicated SEO service.
Can you add new pages after the website is launched?
Yes. Websites should develop alongside the artist or business. We can create new landing pages, event pages, service pages and other content as requirements change.
What happens if my website goes down?
The level of monitoring and emergency support depends on your management agreement. Where monitoring is included, we can investigate website problems and take appropriate action within the agreed support terms.
How much does website management cost?
Pricing depends on the complexity of the website and the level of ongoing support required. A relatively simple artist website may need less management than a busy WooCommerce store, promoter website or multi-event platform, so we’ll recommend a level of support based on the actual requirement.
Tired of Managing Your Website Yourself?
Let Encore Take Care of It.
Whether we’ve built your website or you’re bringing an existing site to us, we’ll start by understanding how it works, what regularly needs updating and where the current problems are.
From there, we can create an ongoing management arrangement that keeps the website secure, current and developing alongside your artist, show or business.
No unnecessary work. No disappearing developer. Just somebody taking responsibility for the website.